In methodology 2.0, these identifiers are normalized to RampID and support a single count for the identifier. In methodology 1.0, These would be detected as different identifiers with distinct counts between them. For example, the LiveRamp RampID is known as IdentityLink within Prebid, and as LiverampIP within the IX Library. Identifiers are known as different values across environments. Methodology 2.0 now includes detection and identifier counts for the Zeus header wrapper, alongside Prebid (including Prebid derivatives) and IX Library. Methodology 2.0 now includes detection and counts for identifiers that have been independently deployed by publishers outside of a header bidding environment. In Methodology 2.0, the chart now counts the number of publishers using using the identifier, which is more accurate barometer of an identifiers footprint. In Methodology 1.0, the chart counted the number of publisher installations of an identifier. These counts are collected by monitoring over 200,000+ of the internet's most popular properties. As of March 1st, Sincera is moving over to Methodology 2.0, which is a more accurate representation of identifier configuration and deployment within the digital advertising industry.
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